Saul Bass
Saul Bass was an American graphic designer and an Academy Award winning film maker, he is best know for his design of picture tiltle sequence, film posters and corporate logos. He spent the best 40 years of his life working with some of the best Hollywood's most prominent film makers. Including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese.
Bass became widely known in the film industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm (1955). The subject of the film was a jazz musician's struggle to overcome his heroin addiction, a taboo subject in the mid-1950s. Bass decided to create an innovative title sequence to match the film's controversial subject. He chose the arm as the central image, as it is a strong image relating to heroin addiction.
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Bass's poster work spanned five decades and inspired numerous other poster and graphic designers. Bass's film posters are characterized by a distinctive typography and minimalistic style.
Saul Bass designed some of the most iconic corporate logos in North America, including
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(FL)